Direct Mail is a direct marketing method which is the process of delivering physical printed material to prospective mailboxes throughout the United Kingdom via a Postal Service or Royal Mail. Postcards, flyers, leaflets, newspapers and catalogues are common examples of delivery media.As appose to a blanket door to door distribution campaign, Direct Mail normally involves...
Door to door distribution has proven itself to be a popular means of advertising over the past few decades. In fact, the medium outperformed total UK advertising expenditure during the late 1990s. However, many clients nowadays still wonder whether it’s worth investing in this type of advertising. Of course, it’s cost-effective compared to other ways...
Success Factor of Leaflet Distribution! Welcome to British Post Distribution Team, a one stop solution to business owners and marketers to gain the knowledge of competing marketing era and new techniques. If you are reading this than please connect with us on twitter too and share your thoughts with us about your leaflet distribution keys of success. In...
What is Leaflet Distribution Leaflet distribution/ door drop (variously known as Door Drop Marketing and or Letterbox Marketing) is an economical way of getting your advertising products (i.e. flyers/leaflets) directly to the hands of prospective consumers through door to door letterbox delivery. Leaflet distribution is a very reliable approach of getting a message directly to a market....
Role of advertising mail Alongside the advent of digital communications, advertising mail should now be a targeted, carefully-timed part of your brand’s multi-channel customer journey. Recent research into consumers’ relationship with mail has provided a number of important insights that are helpful for you to understand when defining your admail strategies and looking to deliver relevant, highest-quality...
What is Hand to Hand Distribution/Street Team Distribution ? How is hand to hand distribution performed? How is the street team form of distribution structured to work? Is it effective in terms of goods and services promotion and marketing? These are some of the questions that shall be answered in this article. It is one of the...
Leaflets can be among the most efficient marketing strategies but the success of this kind of marketing depends mainly on how to create effective leaflet design. An effective leaflet design has to get hold of the recipient's attention, make them interested in the product or service, and finally induce some action, whether that's phoning a number,...
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines index...
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the...
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the...
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal linking...
